Video Production is also known as videography. Technically, it is the process of creating video by capturing moving images, and creating combinations of parts of this video in live production and post-production (video editing). In most cases the captured video will be recorded on electronic media such as video tape, hard disk, or solid state storage, but it might only be distributed electronically without being recorded. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
Practically, video production is the art and service of creating content and delivering a finished video product. This can include production of television programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size from a family making home movies with a prosumer camcorder, a one solo camera operator with a professional video camera in a single-camera setup (aka a “one-man band”), a videographer with a sound person, to a multiple-camera setup shoot in a television studio to a production truck requiring a whole television crew for an electronic field production (EFP) with a production company with set construction on the backlot of a movie studio.
Styles of shooting include on a tripod (aka “sticks”) for a locked-down shot; hand-held to attain a more jittery camera angle or looser shot, incorporating Dutch angle, Whip pan and whip zoom; on a jib that smoothly soars to varying heights; and with a Steadicam for smooth movement as the camera operator incorporates cinematic techniques moving through rooms, as seen in The Shining.
A Steadicam Operator Videotapes Trials Rider in Athens, Greece, 1994
1 Corporate Video
2 Television Broadcast
3 Event Video
4 Marketing Video
5 Real Estate Video Production (Video Tours)
5.1 – Transactional
5.2 – Reference
6 Internet Video Production
7 Training Video
8 See also
10 External links
Corporate Video[edit source | editbeta]
Main article: Corporate video
Corporate video production covers a wide range of purposes from corporate communication, training and education, videotaping conferences and conventions, products and services, and sales. A popular type of corporate shoot is known as the “candids” or “happy-face” video, in which a multiple-day event is covered by a video crew, including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many associations take advantage of the convention venue to gather interviews of their principals, setting up a green screen or other type of background in a secluded room.
Video productions video tape or memory-based recording device or an edited version from a website video, optical disc, magnetic tape, or portable video device.
Television Broadcast[edit source | editbeta]
Video Production of a Political Commercial, San Diego, California, 2004
Betacam SP video production has been the broadcast television standard from the early 1980s up until the beginning of the 21st Century when many television stations began to use digital media to shoot, transmit and store their footage. Two styles of producing video are ENG – Electronic news-gathering and EFP – Electronic field production. Television video productions include television commercials, infomercials, newscasts, entertainment shows, documentaries, sitcom and reality shows. They may be distributed by broadcast syndication.
Event Video[edit source | editbeta]
Main article: Event videography
Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast.
Marketing Video[edit source | editbeta]
Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from Television advertisement to internet commercials and viral videos.
Internet Marketing Video production is primarily made in home based environments, and serves the purpose of interacting with the audience. There are two main types of video production:
Real Estate Video Production (Video Tours)[edit source | editbeta]
Real Estate Video Production consists of shooting footage of properties and editing them into short videos; the final videos will include footage, graphics, titles, animations, and voice over. A good idea would be to include the real estate agent into the video to allow them to market themselves as well as market the property. These videos are becoming a very popular way to showcase homes and properties through social media platforms.
– Transactional[edit source | editbeta]
A transactional video is one that aims to sell a product to a customer, and is a means of boosting the psychological effectiveness of your selling points.
– Reference[edit source | editbeta]
A reference video’s goal is to stimulate further navigation of a website.
Internet Video Production[edit source | editbeta]
File:The Impact Of Wikipedia.webm
A marketing video for the Wikimedia Foundation
As the internet develops video is having a changing application too. Videos are the second biggest search engine on the internet (YouTube) second to Google. Video Production with SEO and internet focus is a new thing on the web.
Internet video production simply refers to videos that are used on websites. The videos are not necessarily produced online although there are many video production tools that now allow the production of videos to occur without actually using a physical camera. An example of this is using the YouTube video editor to create a video using pre-existing video content that is held on the platform under creative commons license.
Video content is being used in an ever growing range of scenarios on websites in order to help users achieve their goals. There are testimonial videos, web presenter videos, help section videos, interviews with well known industry experts, parody videos, product demonstrations, training videos, thank you videos and apology videos.
Training Video[edit source | editbeta]
Training videos are commissioned by organizations to promote make changes in workforce. This can range throughout the organization from training for those that need to learn simple, repetitive tasks and up to executive training. In addition, organizations often purchase or rent more generic training videos to minimize costs. Such videos would include safety, first aid, time management, sales skills, etc.